This sermon was preached in January 2021, during the series, Finally, Some Good News. We were all tired of COVID and were looking for good news. But in this message, we saw that we also needed to be good news to the people around us.

In philosophy, there are five principal arguments or proofs for the existence of God. One of those is known as The Cosmological Proof and argues there must be a sufficient and non-contingent cause for the contingent beings and processes that exist; and God is that cause.

We could talk more about the Cosmological Proof, but some of you are already nodding off; so, instead of the cosmological proof, let’s talk about what I call the cosmetological proof. This might be the first time those words have ever been used together, so I’ll explain what I mean. Cosmetology is the study and practice of applying beauty treatments. Christians are called to be cosmetologists. We are to make the teaching about God attractive.

This is Titus 2:9-10: “Teach slaves to be subject to their masters in everything, to try to please them, not to talk back to them,and not to steal from them, but to show that they can be fully trusted, so that in every way they will make the teaching about God our Savior attractive.” Later, we will think about the instruction in these verses but, at this point, note their purpose: to “make the teaching about God our Savior attractive.”

That is what we do. Make the teaching about God attractive. The Greek word Paul uses here is “cosmeo,” from which we derive not only the word “cosmos” but also the word “cosmetics.” Cosmeo has the idea of ordering or arranging something, whether the universe or a person’s face and hair. When used of people, the thought is to make them attractive.

Some Christians are poor cosmetologists. Instead of arranging the teaching about God our savior to bring out its beauty, they derange it and make it look clownish and ugly. Take the hypocrite (someone who suffers from reality detachment). Going to him for teaching about God is like going to a stylist who suffers from a retinal detachment for a haircut. The end result in both cases will not be pretty.

For the last few months, we have been thinking hard about the gospel: what it is, what it means, and what we should do about it. Here is one thing we should do: make it attractive. Bring out its beauty. In Paul’s words, “make the teaching about God our Savior attractive.”

That idea is present in many places in the Bible. We are to be “wise in the way we act toward outsiders, making the most of every opportunity” (Colossians 4:5). Paul tells the Thessalonians to order their daily lives in a way that is becoming (that is what the word he chose means) to outsiders (1 Thessalonians 4:12). St. Peter suggests a way for wives to make themselves – not just their bodies – beautiful (same word we have here) so that their husbands can be won over to God’s side.

In the same letter, Peter calls on all Jesus’s people to live in a way that will attract others to God, that will cause them (in his words) to “glorify God.” Peter was simply echoing teaching he heard from Jesus about being the light of the world and the salt of the earth. Salt brings out the flavor in food. Light reveals the beauty of a place. Jesus wanted his people to reveal the beauty of God and the remarkable flavor of the life spent with him.

There is an Old Testament text that can help us understand the cosmetological proof. God tells the prophet Jeremiah to buy and wear a linen belt. This was not like men’s leather belts today but a kind of sash that was worn around the waist and was meant to be stylish and attractive.

Then God told the prophet to take off the sash and hide it in a crevice in the rock. Jeremiah buried it in the crevice. When God later told him to dig it up, Jeremiah found it ruined – stained, mildewed, nasty. God used the ugly belt as a metaphor. He said, “…as a belt is bound around a man’s waist, so I bound the whole house of Israel and the whole house of Judah to me,’ declares the LORD, ‘to be my people for my renown and praise and honor” (Jeremiah 13:11).

As Christopher Wright put it, “God wants to wear his people.”[1] They make God look good, enhance his renown, praise, and honor. His people – that is, we – are intended to live in a way that brings out the goodness, glory, and beauty of God for others to see.

The Cosmetological Argument does more than prove the existence of God. It proves him to be desirable. It is not advanced by philosophers’ dialectic but by our delight in God. We attract people’s attention to God by the attention we give God.

So far, we’ve seen (from Jesus, the apostles Peter and Paul, and the prophet Jeremiah) that God wants us to attract other people to him and his kingdom. We are his salespeople, his promoters, his advance team, his marketing team. Those words help us form an idea of what we ought to be doing, but we need to go carefully here.

Ideas are always context dependent. They make sense within a context. Outside of that context they may have a different meaning – or no meaning at all. The words I just used to describe our role (salespeople, promoters, advance team, marketing team) are found in a marketplace context. Salespeople coax shoppers to spend money on their product. Marketing teams try to capture market share. But the marketplace is not the best context for understanding our role.

Let’s try a different context that might help us gain a more biblical understanding of our mission. Instead of the Madison Avenue executive who attracts dollars, or the social media influencer who attracts followers, let’s substitute the revolutionary who attracts recruits.

I realize how controversial that image is in our day, when extremists are radicalizing young people and recruiting them to perform atrocious acts of violence. But I prefer it nonetheless because it has biblical resonances the other images lack. The good news we have been investigating is the gospel (the announcement) of the kingdom and of the king. It is the good news, as was said in ancient Thessalonica, “that there is another king, one called Jesus” (Acts 17:7).

Instead of a Madison Avenue context, try picturing a Majority World context where upheaval and discord have been the norm for a generation. The leader in power has been there for over 30 years, ever since a popular uprising and military coup landed him in office. But his government is corrupt. Tax monies, which are bleeding the nation dry, end up in the pockets of a dozen powerful men, along with vast sums of misappropriated foreign aid. Those men live in luxury while the rest of the nation is hungry and hurting. Whenever common people go to the streets to protest, the military is ordered to mow them down like grass.

But now a great national leader who has been abroad for decades is planning to return to put an end to the corruption and injustice. His advance team is in your town, and they tell you about him. He is a great man who is humble and kind, honest and just, wise and powerful. They tell you about his plans to install a government that will protect its people, not feed on them. You have questions. They have answers. At some point, they challenge you to join them, to come over their leader’s side in anticipation of his return – and you do.

Now it is your turn to recruit others. This is not about market share or follower stats. It is about freedom, justice, truth, mercy, grace. What hangs on this is the future. You are advertising for a ruler, not a dollar.

That is roughly the position in which we find ourselves. We are not trying to corner the ecclesial market. We are not fighting for our share of religious dollars. Our only competition is with those principalities and powers that have usurped God’s place. We have news of a king and his coming kingdom. He will change things and make them right – and is already making things right in our own lives. Our lives provide the proof – the cosmetological proof – that he knows how to make things right. And we can tell people with confidence that he accepts everyone who comes to him, no matter who they are, what they have done, or what side they have taken in the past.

This acceptance is known as the reconciliation. Listen to how St. Paul speaks of it (2 Corinthians 5:18-20). “All this is from God, who reconciled us to himself through Christ and gave us the ministry of the reconciliation: that God was reconciling the world to himself in Christ, not counting men’s sins against them. And he has committed to us the message of the reconciliation. We are therefore Christ’s ambassadors, as though God were making his appeal through us. We implore you on Christ’s behalf: Be reconciled to God.”

This is an important passage that deserves careful study, which is not something we can do today, but we will come back to it. Today, I just want you to grasp the context: God has begun the reconciliation and has given Christ’s people the role of his advance team, promoting God, appealing to people to join the coming kingdom, to come over to God’s side.

How do we do that? How do we make the teaching about God attractive to people who have never given it any thought – don’t even know there is anything to think about? How do we help them trust the unseen God, when there are so many things they can see that everyone else trusts?

We make the teaching about God attractive and motivate people to join his side both by who we are (or by who we are becoming, since who we are now is still so very incomplete) and by what we do. What we do is the outworking of who we are (or who we are becoming).

First, who we are (or who we are becoming). This only works if we are different from the people around us. God’s plan depends on it. It is the difference that attracts people to God.

A magnetic field depends on having a north and south pole. It is the opposite poles that attract. Likewise, our power of attraction depends on us being polar opposites to those around us. That doesn’t mean being weird or hostile but it does mean being different.

In Leviticus 19:2, God says to his people, “Be holy for I, the LORD your God, am holy.” More than one famous Bible scholar has pointed out this could be translated, “Be different for I, the LORD your God, am different.”

Because the LORD is different from other gods (both those in the ancient and the contemporary world), we who serve him will be different from people who bow to other gods, including money, political power, science, and education. (By the way, Christians should be involved in all those things. They are good things as long as they remain humanity’s servants. They are devilishly evil things when they become humanity’s gods, which is something we have seen played out before our eyes in recent months.)

But what makes us different? The fundamental difference is that we are God-oriented. If somehow God could be removed from our lives or we could be removed from our God (thankfully impossible), we would no longer be us. God is not just a part of our life, not even a big part; he is our life (Colossians 3:4). I’ve known people who have left the faith, moved from professing belief in God to professing disbelief in him, and the curious thing is that nothing really changed. I don’t see how that is possible – if they were really God’s people. Our lives, put bluntly, are about God.

Our values are also different. Most people’s chief values are: current comforts and pleasures (what St. John calls “the lust of the flesh”); future acquisitions of comfort and pleasure (“the lust of the eyes – gotta have that!”); and a position of status or prestige (“the pride of life”). I don’t say they enjoy those things – they don’t time; they’re too busy trying to acquire them – but they value them.

Our values are different. When we are granted pleasures and possessions and positions, we enjoy them; but we don’t need them and we won’t let them derail us from our pursuit of God, of love and of truth. That makes us different.

We don’t fear – or at least the person we are becoming is starting to overcome – the fears that control most people’s lives. They fear loss, humiliation, weakness, age, and death. It is ironic: in Western society, people lead the safest lives in the history of the world, yet they experience more anxiety than ever before. People have been taught to fear the next snowstorm, the next president, next market reversal, virus, disease, and internet outage. Unbelievable amounts of money are spent to protect people from their fears. But we fear God and, because we do, we are getting over our fear of everything else.

Another difference is our hope. In our day, distraction has usurped the place of hope, but that is not so in our lives. Even when we are nearing the end of life here, we continue to look forward. Our hopes transcend the next election, the end of COVID, our next vacation. The vacation may get cancelled; COVID may not get cancelled – it may continue; the election may usher the wrong party into power; but our hopes remain undiminished. Even immanent death cannot take hope from us.

We are not only different in who we are but also in what we do. I have a niece by marriage whom I really like. After her first baby was born – I’d never heard of this before – she ate the placenta. I’m sure someone will rush to tell me why that is a good thing, but it is different, at least by my standards. But it is not doing unusual things that makes us different.

One difference is our habit (it’s not just an occasional thing) of doing good deeds. Jesus taught us to let our light so shine that people “will see [our] good deeds and glorify [our] Father in heaven” (Matthew 5:16). Peter echoed this: “…they may see your good deeds and glorify God” (1 Peter 2:12). Paul taught that God has prepared good deeds in advance for us to discover and perform (Ephesians 2:10). Most people try to get out of doing anything they don’t have to do. We go out of our way to do good for all people, especially our fellow Christians (Galatians 6:10). It’s a habit.

One of the big things we do that is different – countercultural, even – is we forgive. We don’t forgive because someone deserves it – forgiveness, by its very nature, is never deserved. We forgive because God forgives. We are different because he is different. When we forgive, we reveal what he is like. Forgiveness makes the teaching of God our savior attractive. When we forgive, we make it possible for people to believe that God will forgive.

When the people of Mother Emmanuel AME church in Charleston forgave Dylan Roof for the murder of their loved ones, they were different. That difference evoked a backlash from people who cling to unforgiveness as a kind of power. But how attractive Mother Emmanuel made the teaching of God our savior! If they can forgive, then maybe God can forgive me.

Go back to the passage in Titus, only substitute the words “employee” for “slave” and “boss” for “master”. (Titus 2:9-10) Teach employees to be subject to their bosses in everything, to try to please them, not to talk back to them, and not to steal from them, but to show that they can be fully trusted, so that in every way they will make the teaching about God our Savior attractive.”  In the workplace, that kind of employee is different. That’s the kind of employee God wants us to be.

We could go one listing examples. I’ll just mention a couple of relatively easy ones that have biblical sanction. First, simply joining other Christians regularly for worship (which the Bible instructs us to do) makes us different. In an average week, only about 20 to 25 percent of our neighbors go to church (this was pre-COVID). If we go, we are different. Exploit the difference.

Another thing: the use of profanity has increased dramatically in American life, especially among religious people. If we will just refrain from using that kind of language (which the Bible instructs us to do), and from the anger and condemnation that underlie them, we will be different.

Remember the mission: to attract people to the king and his kingdom, where people live differently, live better, live forever. We have our orders. Let’s carry them out.

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[1] Christopher J.H. Wright, The Mission of God’s People, p. 137.