Tag Archives: divisiveness

Choose a Side That Does Not Divide Us

I feel like I am in a Doctor Seuss story – like we are all in a Doctor Seuss story – a story I know. My kids and grandkids know it too: The Sneetches.

In The Sneetches, Dr. Seuss presents a race of furry yellow, long-necked, narrow-footed creatures that are nearly identical to each other in appearance. The only difference among them is that some have a star shape on their bellies while others do not. By the third paragraph, we understand that the starred sneetches feel disdain for their plain-bellied cousins.

Into the story comes the ethically challenged grifter Sylvester McMonkey McBean. He sees an opportunity to use the sneetches’ self-righteous contempt for one another to his advantage. He builds a machine that can change a sneetch so that it looks like every other sneetch.

A sneetch, at a cost to itself, goes into the machine and comes out looking just like other sneetches. The grifter, of course, cares nothing for the sneetches, only for their money. He reshapes them for his sake, not for theirs.

Sylvester has reappeared. This time around, he has created a propaganda machine that imprints ideas rather than stars. All day long, people go into the machine – that is, into network, print, and social media – where they are made to look like every other person who accessed the machine through the same entrance. Continue reading

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