-
Recent Posts
Archives
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
Categories
Meta
Follow Us
- Follow The Way Home on WordPress.com
Top Posts & Pages
- What Should Christians Do About President Biden?
- Powerful Prayers: Spirit of Wisdom and Revelation (Ephesians 1:15-21)
- Powerful Prayers: The One Who Is Able (Ephesians 3:20-21)
- A God Veiled in Time and Space but Revealed in Christ
- About
- Use the Right Tools for the Job
- Reading the Bible Through Red, White, and Blue Lenses
- The Tie That Binds Can Also Tear Us Apart
- A Mind for What Matters: Philippians 4:1-9
- Follow The Way Home on WordPress.com
Tag Archives: Media representation of religious people
What Superbowl Advertisers Teach Us
Sixty-nine commercial spots ran during this year’s Superbowl. Each thirty-second commercial cost two million dollars, which means, if I did the math right, that advertisers spent 138 million dollars to convince us to buy their product during just one television program. One suspects that Pepsi, Anheuser-Bush, Cadillac and others don’t buy into the lingering myth that television content has no lasting effect on viewers.
John Paul II once noted that “Vast sectors of society are confused about what is right and what is wrong and are at the mercy of those with the power to ‘create’ opinion and impose it on others.” I am not sure who the Pope had in mind when he referred to “those with the power to ‘create’ opinion and impose it” but I suspect he was thinking of those in the entertainment industry.
Television and the movies have a bully pulpit in almost every home in America. So what do they teach? For one thing, they teach that religious people are always suspect, usually odd and sometimes dangerous (unless, of course, they are clergy, which almost guarantees them to be dangerous). A recent study conducted by the Parents Television Council found that 25% of the time religious people are portrayed on television, it is in a negative light (22% of such portrayals are positive). But on NBC, the network of West Wing, ER and “Must See TV”, over nine out of ten portrayals of religious people were negative. Apparently someone at NBC is on a mission to warn America that religious people are greedy, mean and, very possibly, sexual predators. Continue reading