Tag Archives: Media representation of religious people

Sixty-nine commercial spots ran during this year’s Superbowl. Each thirty-second commercial cost two million dollars, which means, if I did the math right, that advertisers spent 138 million dollars to convince us to buy their product during just one television program. One suspects that Pepsi, Anheuser-Bush, Cadillac and others don’t buy into the lingering myth that television content has no lasting effect on viewers.

John Paul II once noted that “Vast sectors of society are confused about what is right and what is wrong and are at the mercy of those with the power to ‘create’ opinion and impose it on others.” I am not sure who the Pope had in mind when he referred to “those with the power to ‘create’ opinion and impose it” but I suspect he was thinking of those in the entertainment industry.

Television and the movies have a bully pulpit in almost every home in America. So what do they teach? For one thing, they teach that religious people are always suspect, usually odd and sometimes dangerous (unless, of course, they are clergy, which almost guarantees them to be dangerous). A recent study conducted by the Parents Television Council found that 25% of the time religious people are portrayed on television, it is in a negative light (22% of such portrayals are positive). But on NBC, the network of West Wing, ER and “Must See TV”, over nine out of ten portrayals of religious people were negative. Apparently someone at NBC is on a mission to warn America that religious people are greedy, mean and, very possibly, sexual predators. Continue reading →