Tag Archives: The Guess Who

The Costly Substitution of our Values

The author Max Lucado related the story of some clever thieves who were able to rob a department store in a large city without hiding any items in purses or clothes or taking a single item from the store that was not checked out by a clerk. They received a receipt for everything they stole.

The band went to the store, dispersed and, like other shoppers, quietly browsed through the merchandise. Unlike other shoppers, they furtively removed barcode tags from less costly items and swapped them for the tags on pricier items. They exchanged the tag on a $395 camera for the tag on a box of stationary. They put the price tag from a paper-back book on an outboard motor. Then they left the store without taking a thing.

When the store opened the next morning, there were displaced price tags everywhere. One would expect chaos to ensue but, surprisingly, the store operated normally for some time. A few customers (the thieves were likely among them) got away with steals while others, outraged by what they considered ridiculous prices, refused to make purchases. It took four hours before management noticed the mix-up.

Something is happening in the larger world that mirrors that department store. A hoax has been played on us that has been generations in the making. Price tags on values have been switched and few people have taken notice. Possessions are treasured more highly than people. Greater importance is attached to careers than to children. Fulfillment is esteemed above faithfulness.
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